If You Cannot Draw the Screen, You Probably Have Not Decided Enough
If you cannot draw the screen, you have not decided enough. A rough sketch exposes hidden decisions faster than any meeting — and saves costly rework down the line.
13 Jul 2026 · 8 min read
The Dangerous Gap Between Business Language and Developer Language
Familiar words like 'customer', 'order' and 'status' can mean different things to different people — and a single misunderstood term can produce the wrong database, wrong screen or wrong report.
10 Jul 2026 · 8 min read
Can You Just Add This? The Most Expensive Sentence in App Development
Every app project hears it: 'Can you just add this?' Individually harmless, collectively these requests stretch timelines, budgets and confidence. Here's how to manage scope without stifling progress.
7 Jul 2026 · 7 min read
Do Not Start With an App. Start With the Job It Must Do
Before briefing a developer, ask the harder question: what operational problem are you actually solving? A one-page problem brief prevents six months of expensive wandering.
6 Jul 2026 · 8 min read
Your Developer Is Not a Mind Reader
Most app projects go wrong before a line of code is written. Learn how to turn a clear idea into a buildable brief — with examples, sketches, and a one-page framework.
3 Jul 2026 · 8 min read
Make AI Ask You Questions First
One of the most useful prompts is: “Before answering, ask me what you need to know.” It moves tacit knowledge out of the owner’s head and into the brief.
22 Jun 2026 · 5 min read